J. LINDEBERG
“Surf America“
COLLECTION S/S19

S/S19 collection is a result of a close collaboration with NYC based artist/ photographer Davey Adesida as part of the collection theme: Surf America, a journey from US east to west coast. As Adesida embarked on his journey, with his 129 mm and 34mm analogue cameras, he found an original way to capture the essence of two very opposite lifestyles. These images are portrayed on limited edition T-shirts, shirts and accessories, in white and yellow, with digital printed photographs.

This photo series is inspiring, sentimental and raw. The photos are not staged and capture the doings of the people who live in these places, going about with their everyday lives. East coast shows the urban vibe; commuting, airplanes, the hustle and streetlights. West coast images speak of nature and a more relaxed lifestyle where surfing and skateboarding are preferred activities. A life close to the beach captured from a hidden angle in the midst of a situation, where Adesida always finds the most honest angle.

Davey Adesida was born in Nigeria and has split his time between London and New York in recent years. He draws inspiration from nature, cinema and quietness, which shows in his style of photography.

This season I worked on engineered graphics mixing my graphics with Davey Adesida’s photographs, narrating this East v. West. coast story.